Reach and frequency Buying

Reach and frequency Buying

  1. Availability: Limited availability. Learn more about who reach and frequency buying is for.
  2. Frequency controls: Flexible frequency cap for any interval. For example, 5 impressions per 3 days.
  3. Delivery controls: Standard delivery and sequenced or scheduled delivery that controls the order or dates on which people see ads.
  4. Predictability: Prediction given for reach, frequency distribution, spend per day and placement distribution before purchasing.
  5. Pricing: The CPM that you will pay for impressions won’t change once you place your order, provided your campaign is not paused.
  6. Scheduling: Schedule your ads to run during part of the day. You can’t vary this selection by the day of the week.
  7. Optimisation: Optimises for reach first and the selected campaign objective second.
  8. Targeting: Only one country at a time with a minimum of 200,000 people. Dynamic audiences can’t be excluded.
  9. Objectives: Brand Awareness, Reach, Traffic, Post Engagement and Video Views.
  10. Placement: Facebook News Feed, Facebook and Instagram feeds or Facebook Right-Hand Column.
  11. Creative: All formats except 360 video and 360 photos.